There is so much talked about fuel quality, particularly on car forums. There are a number of articles I have read and features in magazines and TV debunking most of this, but still the arguments persist.
All petrol in this country has to conform with a minimum standard and that is produced in the refinery processing stages, producing either Premium 95RON or Super 97/98RON which then goes to multiple storage tanks.
The standard gets updated every few years to account for different inclusions or fuel composition. For instance, it is just about to change again to allow for up to 10% ethanol content from the current 5% maximum.
Once it is stored as base fuel, an additional additive package is added, normally specified by each customer (be that Tesco, BP, Shell or whoever) which can add extra detergents, anti-corrosives, cleaning agents and/or lubricant chemicals. The lower priced fuels would normally be expected to have less of these additives, a basic package if you like, as opposed to the likes of V-power or Momentum which will contain more or different chemicals.
All cars sold in this country are able to run on the base fuel, 95RON with basic additive package. (Although E10 fuel may not be suitable for all cars made before 2000). This is likely to be supermarket fuel if you like. It is better quality than in many other countries where cars are sold and manufacturers have to ensure their vehicles will run reasonably well and reliably on the lowest quality petrol they will encounter for obvious reasons. That is one of the reasons that the engine management system is usually set at such a conservative level of tune, plus knock sensors etc are used to prevent damage from poor quality fuel.
That doesn't mean that the minimum standard fuel is always the best option in quality to value terms, as we all know that over time deposits build up from dirt, moisture, evaporation and oxidation, which reduce the performance of fuel system components like pumps, filters and injectors and products of combustion and oil breakdown occur in the cylinders. Therefore fuel companies argue that their particular fuel additives are the best at maintaining the performance of the car for longer or improving the performance of older more clogged engines.
The question for me then is how much more value will I get from using say Shell Premium as against Sainsburys, or super unleaded with additional additives, that is, are V-Power/Momentum etc worth the extra cost. My compromise is to go for a three to one policy. Three fills of supermarket 95RON with one fill of Shell V-Power. My thinking is that I am getting some of the benefits of the additional additives and a slightly higher octane, without all of the cost. If I had a car that was recommended to run on 97RON I would probably use that exclusively, or at least reverse my three to one policy to favour it.
Another issue for me is that of contamination in forecourt storage tanks, road tankers (or less likely refinery tanks), with particulates or water, which can cause even the best quality fuel to cause rough running, knocking or engine management sensor faults. It is therefore often recommended that you fill up at busy centres with fast turnovers of fuel loads and supermarkets have the fastest turnover rates.
It is also true since fuel is sold by volume not weight that you should avoid filling during the higher daytime temperatures, due to evaporation (on a hot day you can see it vaporising around the tank filler neck) and density changes, which are small but not negligible. Basically you get less for your money and possibly less of the lower chain length molecules that help smooth combustion.
I don't claim this is definitive, just my thoughts, backed by what I have read and my own limited knowledge.