There is no service obligation on mobiles so they plan and spend on economic returns. 95% of population and 85% of area has coverage albeit some at 2g. If you want 100% coverage at 4g your bill will go up significantly. I'm not defending the mobile operators in any way - they like any business serving its shareholders has to provide the necessary returns.
Even with tv and radio we don't provide 100% coverage and a significant amount of the cost is provided by the government and hence you and I in tax.
Greater mobile coverage could be got by increasing transmitter and phone powers but issues on radiological issues will soon return.
What is needed for the mobile companies to agree to network hoping when yours can't provide you with a signal. Only government will force that but they are tied up on other issues.
Even with tv and radio we don't provide 100% coverage and a significant amount of the cost is provided by the government and hence you and I in tax.
Greater mobile coverage could be got by increasing transmitter and phone powers but issues on radiological issues will soon return.
What is needed for the mobile companies to agree to network hoping when yours can't provide you with a signal. Only government will force that but they are tied up on other issues.

