a) they are entitled to a margin and we'll give them the benefit of the doubt and assume it will have new sills and front wings, paint etc. So their costs will be quite significant b) I doubt they'll actually get £17k or even the original £15k for it c) BMW main dealer customers are generally a different lot to us lot. This may well end up as a rich bloke's play thing. I don't think this will affect the sort of cars the rest of us tend to buy d) it's a good advert that a 15+ year old car is still worth £17k. It's not of course but that doesn't mean it's not a good advert/message.