A good friend of mine has been retrimming roofs for 30+ years. He works closely with Hartz who are the manufacturers of the Stayfast fabric which is used on our roofs.
The #1 bit of advice he states about how to look after your roof is NEVER use proofer or conditioner on your roof.
The fabric doesn't need it as it will never leak due to it being a sandwich of mohair & an impermeable membrane layer.
But beyond this, the fibres of the fabric NEED to be regularly wetted - otherwise they break down resulting in cracks to the fabric & shrinkage - which results in premature failure of the fabric.
The fabric is designed to absorb water & wick it away, NOT repel it and have it run off. If it's been proof'd and water beads/runs off then the fibres are not being nourished and premature failure is required.
I have always followed his advice on all my soft tops, and never suffered any shrinkage yet.
As an aside, he cites Renovo as the top reason why he's in business retrimming roofs. If these product didn't exist, roofs would rarely need replacing.
Make of that what you will....